Ignite imagination with the exquisite world of Maileg (pronounced My-Lye), a charming Danish brand with whimsical soft toys in hand-sewn clothing, playful accessories and modern play furniture, inspiring children’s favorite playtime stories with timeless, quality, collectible toys with the most thoughtful and creative details, made with love, care, and the highest quality standards to be shared, cherished, and handed down for generations.

By bringing storybook whimsy to everyday moments, Maileg toys are designed to help children explore the pure and simple wonder of imagination. Indulge in the whimsy world of Maileg, where matchboxes can be beds for mice; princesses make perfect teatime companions; cats and mice are friends, and adventures can be found on a friendly forest walk. Beloved for their heartwarming personalities, Maileg toys show playfulness and charm in every last detail.

All Maileg toys are in compliance with EN-71 and ASTM-F963 toy safety standards, as well as REACH Directive (EC 1907/2006) - all products are produced without toxic substances.

Brand Story - Maileg

Maileg (Danish word for “play”, combining founders' last name “Mailil” with “leg”) is founded by Danish designer and illustrator Dorthe Mailil and her husband Erik, following their joy for childhood play and imagination (at all ages!) with Dorthe's creations. Dorthe’s studies at L’ecole D’art de Marseille and Paris has been contributing to the inspiration behind many of the sweet and nostalgic details that define the Maileg brand. Since founding Maileg, Dorthe has won many awards and honors for both her toys, as well as her well-known illustrations that appear around the world in books, magazines and even TV shows.

Maileg are dedicated in protecting our environment. Recycled or FSC certified cardboard and paper are mainly used for packing products, not only do they  work intensively to improve production by using only the best and most environmentally friendly production facilities, they also support the 17 Sustainable Development Goal defined by UN and has a project running to secure the company is performing towards the goals with a strategic approach.